By Tony Atherton
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Additional resources for 30 Minutes to Market Yourself (30 Minutes)
To Market Yourself make a profit from you, on average you need to earn or save for them more than £10 for every £10,000 of your salary, every hour. If you exceed that figure then you are a financial contributor to the company, if not then you are a financial drain. Knowing how much value you add to the company can be a very helpful statistic. ' Two accountants were asked what they do for the business. ' The other replied, `The most important thing I do is to make absolutely certain we get the cash flow right.
Check the style including sentence lengths, complexity of the words and jargon. Check their use of illustrations and photographs. Send a proposal rather than a manuscript and ask if they have guidelines for authors. Tell your employer and get any help they will give. Reports Reports may be internal or external. Many people dislike writing reports and your boss may welcome a volunteer. Make sure you are professionally happy with the content and try to ensure that your name goes on the cover along with his or hers.
Support your inclusion in . . a committee? Tell you about . . special tasks? Who can coach you in some special skill? 46 58 Promotion Motives Again, a word about ethics. What is your motive for looking for help like this? Is it to become a contributing member of a higher team so that you can use your talents more fully? Or is it to claw your way over others? We all `use' people to some degree but to what extent do we repay that use? Are you as willing to help as to be helped? If you are engaged in a two-way process of mutual help, even if your help is directed at a third party, then you are likely to have little to worry about from an ethical viewpoint.
30 Minutes to Market Yourself (30 Minutes) by Tony Atherton